New Orleans (NOLA) isn’t known to be one of the most fitness-oriented places in the United States.  In fact, New Orleans is one of the unhealthiest places.  NOLA is a spectacular destination spot because of its diverse culture, profound history and legendary foods.  Having said that, NOLA is also branded for being unhealthy and catering to alcoholics through publicizing Bourbon Street and Mardi Gras.  This selective branding, which neglects portraying the health & fitness community, often deters people from wanting to visit or move to the Big Easy.  If you dig a little bit, you’ll find there is a large health & fitness community and you’ll find virtually every sport in an organization of some sort.

The health & fitness aspect of New Orleans isn’t talked about or publicized because there’s a lack of education covering this topic.  Until now, there has been no “central place” for people to go to that will show them what sports organizations are available, where the healthy places to eat are, where the gyms & fitness centers are located, what hotels have fitness facilities, etc…  This has caused health and fitness to continue to hover under the radar; no one knows where to look and everyone prefers convenience.  Be Fit NOLA offers this convenience in what we’ll call a “central fitness bank” concept that is accessible 24/7 and will allow anyone at anytime the ability to research the latest and greatest on everything health & fitness related to the area.

NOLA can rebrand itself in a more positive light quite easily with the right tools and appropriate education.  In turn, this will attract a more diverse and energetic crowd to the area.  As a local or a tourist, you’ll find there are many restaurants that serve healthy meals, plenty of places to enjoy the outdoors and an abundance of tours where you can enjoy seeing New Orleans while burning calories at the same time.  Several gyms are located throughout the Greater New Orleans area; some are your typical gyms, some are geared for specific one-on-one personal training and some are unique in that they are original buildings that have been transformed into social health clubs.

The bottomline is, people can come to visit NOLA, or live here, while enjoying all the great things NOLA has to offer but can also to maintain a healthy lifestyle.